Building the Future ofGenerative UX
We're a team of engineers and product leaders building AI experiences that respond and adapt to users in real-time. Collectively, we bring decades of experience building consumer products used by billions of people - and a clear point of view on how AI should feel to use. We believe the most powerful AI systems should be beautiful, joyful and accessible.
Heywa
Our Consumer App
An AI-powered visual search and discovery platform that helps you find answers, get inspired, and satisfy your curiosity.
Heywa transforms how you interact with information. Instead of endless scrolling through ads and lists, we deliver clean, curated visual experiences that help you make decisions, find inspiration, and explore ideas—all powered by Generative UX.
Try Heywa →
Generative UX
Our Vision
To build products people trust and use daily, we need systems that generate experiences—adapting in real-time and guiding users toward clarity. We believe AI shouldn't require prompting to be powerful.
Generative UX represents our vision for making this a reality: products that unfold and evolve with their users.
Read Manifesto →
Founding Team
Our founding team brings together deep experience from some of the world's most innovative technology companies - with a shared obsession for building products people actually love to use. With backgrounds spanning Google, Apple, Snapchat, Trainline and others, we combine deep technical knowledge in AI, mobile platforms, and large-scale consumer products with a shared vision for the future of generative experiences.
From building systems that serve billions of users to pioneering new approaches in AI-powered interfaces, our team has consistently delivered products that define industry standards and push technological boundaries.
Milena Nikolić
Co-Founder & CEO
Former CTO at Trainline and Engineering Director at Google Play. Milena has led teams building and scaling consumer platforms used by billions - and brings a deep belief that the next generation of AI products will be won on experience, not capability.
Martín Sturla
Co-Founder & CTO
Martin was previously a seasoned engineering lead at Google, and never shies away from large technical challenges to push the frontier of what is possible. He brings deep expertise in AI and large scale systems, having previously worked in Google AI Search and the Play Integrity API.
Get in Touch
Interested in learning more about Heywa or exploring opportunities to work with us? Reach out via email or connect with us on LinkedIn.
Building the Future of
Generative UX